MISSION:
New Hot Fire's mission
is to put out the hottest music.
Period.
We want to educate our audience
and raise the bar of music content in the
hip-hop community. We are grounded
in the community and strive to increase,
through our music, everybody's awareness
of many life issues that many people
both young and old, have or may
have experienced. We are the
leading edge for positive change
for Hip Hop in California.